In•a•grüv was created by Ada Dolan , a Long Island Spanish teacher, who first thought of the idea when she couldn’t find the right sandals to wear to her college graduation party! She envisioned a sandal that would have a variety of colorful straps to match any outfit without having to purchase 10 different pairs of shoes. Little did she know that she had stumbled upon “her sole’s purpose” on that day. The sandal was patented in 2016 and in 2021, the kids collection was introduced and In.a.grüv was rebranded as “Grüvy shoes” to reflect how fun and versatile the shoes are.

Not only do our sole's have purpose, our company does too. Grüvy's mission is to make quality, affordable shoes, that are good to people, animals and the earth. That is why our shoes are versatile, sustainable and ethically made. Our shoe boxes are made from recycled materials as well. To learn more about our "sole's purpose", our work with the charity Soles4Souls and how you can help too, click here: A sole with purpose.