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In.a.grüv featured in FN!

Click here for the link to article! Like many working mothers today, Ada Duran’s been busy navigating through the challenges presented by COVID-19. However, the Long Island, N.Y., teacher who recently turned shoe entrepreneur, has found a bright spot during the chaos. Sales of her women’s shoe business, In-a-gruv, continue to spike as consumers increasingly turn to online shopping. “Starting out in the shoe business, it was very difficult for me to juggle being a single mother, teacher and entrepreneur,” said Duran, who debuted her line of interchangeable footwear in May 2019. “It seemed as though I worked double last summer pushing my brand than I have this year. COVID hit, and it allowed me to reimagine how I was doing things,...

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Footwear Plus Features In.a.grüv. Click on the image below for the full article on page 56.

IN-A-GRUV FOOTWEAR wants to be every woman’s “little black dress of shoes,” meaning it’s the shoe that fits any fashion situation, travels well and can be dressed up or down with the right accessories, according to founder Ada Duran. Thanks to a hidden groove on the sole (hence the name) that holds add-on accessories securely, women can switch up the top of their shoes for quick, easy and affordable new looks. “I’m a bargain shopper. I don’t need a hundred pairs of shoes, but I do love fashion and I do want a lot of options,” says Duran, noting the concept also travels well for quick style changes on vacation and business trips. Duran was a schoolteacher when she came...

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Holiday Pop-Up !

Come Sip, Shop In.a.grüv, and Eat! When: Saturday 12/14/19 11am-6pm Where: At Peace Studios 554 Court street Brooklyn, NY 11231                                      

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