Click here for the link to article! Like many working mothers today, Ada Duran’s been busy navigating through the challenges presented by COVID-19. However, the Long Island, N.Y., teacher who recently turned shoe entrepreneur, has found a bright spot during the chaos. Sales of her women’s shoe business, In-a-gruv, continue to spike as consumers increasingly turn to online shopping. “Starting out in the shoe business, it was very difficult for me to juggle being a single mother, teacher and entrepreneur,” said Duran, who debuted her line of interchangeable footwear in May 2019. “It seemed as though I worked double last summer pushing my brand than I have this year. COVID hit, and it allowed me to reimagine how I was doing things,...
Check out this FAB article written by Celia Evans of PlanetFashionTV.com during New York Fashion Week 2020! She highlights how In.a.grüv shoes are good to people, animals and the planet! Read the whole article here
IN-A-GRUV FOOTWEAR wants to be every woman’s “little black dress of shoes,” meaning it’s the shoe that fits any fashion situation, travels well and can be dressed up or down with the right accessories, according to founder Ada Duran. Thanks to a hidden groove on the sole (hence the name) that holds add-on accessories securely, women can switch up the top of their shoes for quick, easy and affordable new looks. “I’m a bargain shopper. I don’t need a hundred pairs of shoes, but I do love fashion and I do want a lot of options,” says Duran, noting the concept also travels well for quick style changes on vacation and business trips. Duran was a schoolteacher when she came...
Grateful to be featured in the January 2020 edition of the Long Island Woman's Magazine! Click on the next picture to read the full article on page 8 !
